Monday, August 29, 2011

The Mad Magazine fold-in collection

Al Jaffee's fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding "folded" image on the following page (so collectors won't have to "fold" their book to get the jokes).

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