Tuesday, August 30, 2011

Americans and Their Cell Phones (A Pew report)

Among the findings:

• Cell phones are useful for quick information retrieval (so much so that their absence can cause problems) – Half of all adult cell owners (51%) had used their phone at least once to get information they needed right away. One quarter (27%) said that they experienced a situation in the previous month in which they had trouble doing something because they did not have their phone at hand.

• Cell phones are an important tool in emergency situations – 40% of cell owners said they found themselves in an emergency situation in which having their phone with them helped.

• Cell phones can help stave off boredom – 42% of cell owners used their phone for entertainment when they were bored.

• Despite their advantages, some cell phone owners just need an occasional break – 29% of cell owners turned their phone off for a period of time just to get a break from using it.

• With advantages comes frustration – 20% of cell owners experienced frustration because their phone was taking too long to download something; 16% had difficulty reading something on their phone because the screen was too small; and 10% had difficulty entering a lot of text on their phone.

• Cell phones can help prevent unwanted personal interactions – 13% of cell owners pretended to be using their phone in order to avoid interacting with the people around them.

The full report can be read or downloaded here.

No comments: