Google to enter the travel market

The New York Times is reporting that Google, the search engine/photo management/blogging/video/mapping/ad infinitum company we all love to hate is prepared to enter the ever more competitive market of on-line airfare search.

"The familiar world of online air travel search is about to get a major shake-up. With airlines imposing fees for things like checked bags, priority seating and access to airport lounges, finding a good fare is just the starting point. Ticket buyers then need to check multiple Web sites to figure out the best deal.

Now, even that process is on the verge of change, and the impetus is coming from various directions. The airlines are looking for a bigger role in how their products are sold. Google is seeking to establish a foothold in air travel search."

Read the article here.