Wednesday, February 23, 2011

Apple product placements dominate Hollywood

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Intererbrand's Brandchannel has released a report on product placement to reveal Hollywood's preferences in the 33 films that hit the US box office number one slot in 2010. Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share -- Nike, Chevrolet, and Ford each appeared in eight.

Found at Engadget

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