Wednesday, January 12, 2005

Even the "Big Boys" are blogging

If you’re currently engaged in a debate about whether blogging could help the public profile of this organization - and you’re encountering the “if it was any use then big firms would be doing it” line of resistance - you might be interested in pointing out a new blog that’s just come online.

It is General Motors. And it’s not some anonymous drone in the marketing department that’s blogging - it’s the Vice Chairman of Product Development and Chairman of GM North America, Bob Lutz.

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