Thursday, July 09, 2009

Kindle now under $300.

Amazon has lowered the price point of its original Kindle to $299. The Kindle - which debuted in 2007 - was initially priced at $400 and subsequently reduced to $360 in May 2008.

Amazon Spokeswoman Cinthia Portugal told the Associated Press that the reduction was not just a short-term promotion. "We've been able to increase the volume of Kindles we're manufacturing and decrease the cost of doing so," explained Portugal.

Nevertheless, the above-mentioned price cut does not apply to Amazon's recently unveiled widescreen Kindle DX which is still priced at $489.

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