Wednesday, December 10, 2008

More futile resistance to technology

A few days ago we blogged about Amazon's releasing an iPhone application that matches photos snapped of retail items to Amazon's inventory giving shoppers the "almost" instant ability to compare prices. The reaction has been interesting and mixed. For example, a Target store in Michigan recently requested a shopper to stop scanning merchandise, saying it went against store policy. There has even been a call for banning iPhones from some stores or even installing a cell phone jammers (now that is a truly GREAT idea - jeez).

While I can see arguments from both sides - sort of - there is no stopping this technology and retailers better figure a way to capitalize on it soon or face yet another consumer migration.

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