Tuesday, April 19, 2005

Blackboard and Amazon team up - Profit!

The Concord Masterfile Amazon Course Item feature for Blackboard 6 allows course builders to add recommended books as course items.

Using Amazon's published webservices interface, this building block links to the amazon.com database, then dynamically renders a thumbnail and the item description, including pricing and availability.

The student can then click on the link and order the item using Amazon's shopping cart and transaction engine.

The institution can include its Amazon associate account number as part of the Building Block setup. This number is automatically passed to Amazon with each student order and the institution receives a referral fee for each item purchased - a great way to generate new revenue!


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