Tuesday, May 24, 2011
The new Nook Simple Touch
Barnes & Noble unveiled a small touchscreen eink ereader at a press event in New York Tuesday. Priced at $139, the Simple Touch Reader is designed to more closely compete with Amazon’s Wi-Fi-only Kindle 3, which is likewise priced at $139.
The Simple Touch Ereader improves upon the Kindle 3 in several ways, however.
First, it sports a touchscreen, reducing the number of buttons to one: a simple on/off switch on the upper back. It also has up to two months of battery life — double that of the Kindle, and greater than any ereader in the industry. And although the device is substantially smaller than the Kindle at 7.5 x 4.8 x 0.335 inches, it sports the same 6-inch screen. Both devices weigh in at 8.5 ounces and have built-in Wi-Fi.
Simple Touch Reader owners can also customize their screensavers.
The device is available for pre-order now in-store and on nook.com, and will ship “in time for Father’s Day” on June 19, says Barnes & Noble CEO William Lynch.
Posted by David Booker at 12:39 PM