Having recently posted about BestBuy's 250 Twitter followers requisite for a marketing position, we now notice the Atlanta Journal and Constitution has published a piece about the growing significance of a "social presence" in the résumés of those applying for positions in advertising, marketing or communications. It seems the horse is definitely out of the barn and you Twitter-haters are gonna be trampled. The article cites several recent job listings in the Atlanta market:
A senior account executive position at Softscribe Inc. requires “5 years Tech PR Agency Record + Twitter.”
Mosaic Sales Solutions describes the “key characteristics” of its ideal Atlanta market training specialist as “an avid user of the Internet, blogs, Twitter and/or has a facebook page or other social networking account.”
Valtech Technologies seeks an Atlanta scrum master/project manager whose critical responsibilities will include “social collaboration including work spaces like Wiki’s, blogs, Twitter, etc.”
“It is now the rage,” said Brett Stevens, president of SearchLogix recruiter company. “Do you Facebook? Do you Twitter?”
Stevens said social media skills are particularly important for jobs in tech business, sales, public relations and media. In non-marketing or PR jobs, Stevens said, social media skills are not as critical, but they can indicate to employers how technologically savvy an applicant is.
“They just want to know can you do it,” Stevens said. “It’s not a must-have.”
"This social media craze among employers is creating some complications for job applicants and employees such as blurring the lines between personal and professional lives", said Bob Van Rossum, president of MarketPro, a marketing recruitment company,
“Facebook pages aren’t about business, they’re about you as a person, but how people perceive you as a person will ultimately impact how they perceive the place where you work,” Van Rossum said. “It’s a very complicated challenge.”
Van Rossum’s advice to job applicants? Use social media to search for jobs and use your own Facebook pages and Twitter accounts to protect your “brand” image.
Van Rossum said his company uses Facebook, blogs and LinkedIn to advertise positions and “reach people where they are,” and that social media provides opportunities to show you’re an expert in your field by generating interesting content that will get you noticed by employers.