Microsoft's agency, Crispin Porter & Bogusky, recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions.
It picked 10 people who answered a call for volunteers on Craigslist and other Web sites and sent them out with a camera crew and budgets ranging from $700 to $2,000. If they found a computer that fit their criteria, they could keep it. Frankly, that is about the ONLY way the could get me to buy one.
I do find it funny that she says, "I got just what I wanted" but visited the Apple store first. I'd say she settled.