The Discipline of Content Strategy

Kristina Halvorson has posted a spot-on commentary on the state of web content strategy over at A List Apart.

"We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.

Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself."

Good stuff, and personally as a web designer it hits a little too close to home.