Wednesday, March 10, 2010

How to Write a Mission Statement That Doesn't Suck [video]

Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.

Found at Fast Company.

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