Tracking innovation, development and experimentation
in information studies and library science and spotting new technologies, trends, fun stuff and much more.
Wednesday, March 10, 2010
How to Write a Mission Statement That Doesn't Suck [video]
Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.