"There's this sense of doom and gloom in the publishing business, but this is an amazing moment. Ultimately, technology is going to not only enable people to read more but also enable new art forms. At HarperStudio, there's an R&D element to what we're doing. For instance, we gave all of our authors Flip cameras and asked them to start video blogging, opening up their writing process and cultivating an audience as soon as a book is acquired. We're looking at multimedia packaging, such as including a DVD of Isabella Rossellini's Green Porno films along with her new photo book. Dynamic e-books may incorporate video or narrative asterisks, in the same way that you'd go into a museum, put on headphones, and listen to an explanation of the art on the wall. With each project, we think about what kind of experimentation is appropriate. We don't want to sprinkle Cheetos on top of foie gras." - Julia Cheiffetz, senior editor.
Found at Fast Company