Competition for Google Books?

From the press release:

BookSurge, an Amazon group (NASDAQ: AMZN) and leader in Print on Demand services, and Kirtas Technologies, a world leader in high-quality nondestructive book digitization, today announced a collaboration with universities and public libraries to preserve thousands of rare and inaccessible books from their collections and distribute them via BookSurge's Print-on-Demand service. This collaboration, which will greatly enhance the selection of rare and historic books for sale on Amazon.com and other retail channels, represents a breakthrough approach to digitization and preservation that will ensure the public will have access to these works indefinitely via Print on Demand.