Wednesday, February 07, 2007

Don't ask employees to be passionate about the company!

From Creating Passionate Users
People ask me, "How can I get our employees to be passionate about the company?" Wrong question. Passion for our employer, manager, current job? Irrelevant. Passion for our profession and the kind of work we do? Crucial.

1 comment:

David Booker said...

I love that site. Also, if you don't read Seth Godin, I highly recommend: http://sethgodin.typepad.com/