At Outsell Now, in an article titled "Thinking Out Loud About the Ownership Society," they say: We've concluded that all parts of the content industry are lined up along a "rent vs. buy" spectrum, but that the concept of owning content is slowly losing ground to other models of access.
Are they right, will ownership of materials change to a rent materials? They say music will continued to be owned because of the psychic values of ownership. They don't see books and journals the same way.
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