"Please move to the rear of the sphere."

An email from a colleague regarding "future predictions from the past" sent me down memory lane.

One of the seminal moments of my young life occurred in 1962 at the Seattle Worlds Fair. The "bubblelator" was a large elevator in the form of a globe that was the start of a "visit to the future" in the 21st Century Pavilion. As you entered the bubbletor, an operator dressed in a futuristic uniform (it would have worked well on Star Trek), said in a droning voice, "Please move to the rear of the sphere".

A lot of predictions were made during that visit to the pavilion. The one that has stuck with me the longest was that in the future, the job of "leisure time specialist" would be very important as automation would lead to a 24 hour work week and more free time for everyone.

I'm a bit older now and still waiting for that 24 hour work week to become reality. However, many other technologies forecast in Seattle back in 1962 have been realized including the moon landings, home computers, push button phones and digital video.

Among other exhibitors in the pavilion, the American Library Association offered a glimpse of the future of libraries including a UNIVAC computer capable of retrieving quotations from great thinkers (link).

The Bubleator photo is from the Washington State History Link.

Social-media skills and job hunting

Having recently posted about BestBuy's 250 Twitter followers requisite for a marketing position, we now notice the Atlanta Journal and Constitution has published a piece about the growing significance of a "social presence" in the résumés of those applying for positions in advertising, marketing or communications. It seems the horse is definitely out of the barn and you Twitter-haters are gonna be trampled. The article cites several recent job listings in the Atlanta market:

A senior account executive position at Softscribe Inc. requires “5 years Tech PR Agency Record + Twitter.”

Mosaic Sales Solutions describes the “key characteristics” of its ideal Atlanta market training specialist as “an avid user of the Internet, blogs, Twitter and/or has a facebook page or other social networking account.”

Valtech Technologies seeks an Atlanta scrum master/project manager whose critical responsibilities will include “social collaboration including work spaces like Wiki’s, blogs, Twitter, etc.”

“It is now the rage,” said Brett Stevens, president of SearchLogix recruiter company. “Do you Facebook? Do you Twitter?”

Stevens said social media skills are particularly important for jobs in tech business, sales, public relations and media. In non-marketing or PR jobs, Stevens said, social media skills are not as critical, but they can indicate to employers how technologically savvy an applicant is.

“They just want to know can you do it,” Stevens said. “It’s not a must-have.”

"This social media craze among employers is creating some complications for job applicants and employees such as blurring the lines between personal and professional lives", said Bob Van Rossum, president of MarketPro, a marketing recruitment company,

“Facebook pages aren’t about business, they’re about you as a person, but how people perceive you as a person will ultimately impact how they perceive the place where you work,” Van Rossum said. “It’s a very complicated challenge.”

Van Rossum’s advice to job applicants? Use social media to search for jobs and use your own Facebook pages and Twitter accounts to protect your “brand” image.

Van Rossum said his company uses Facebook, blogs and LinkedIn to advertise positions and “reach people where they are,” and that social media provides opportunities to show you’re an expert in your field by generating interesting content that will get you noticed by employers.

Making Breakthroughs Happen

Kathy Sierra,author, game programmer and interaction designer for places like Virgin and MGM, knows how to get things done. She is the co-creator of the Head First series of books on technical (primarily computer) topics, along with her partner, Bert Bates. The series, which began with Head First Java in 2003, takes an unorthodox, visually intensive approach to the process of teaching programming. Sierra's books in the series have received three nominations for Product Excellence Jolt Awards, winning in 2005 for Head First Design Patterns, and were recognized on Amazon.com's yearly top 10 list for computer books from 2003 to 2005. Here are her 16 steps for making breakthroughs happen faster for your organization...and yourself.

1) Decide what powers you want to give your users. Now imagine that superpower on a shirt and let it guide you in all your decisions

2) Play the superset game. If you're deciding what to do with your company, look at what you do, and the larger movement that you're a part of. Always focus on that bigger, cooler thing. Like, blogging about your kitchen equipment company is not necessarily the most interesting topic for your readers, but blogging about new approaches to cooking is.

3) Learn the patterns and shorten the duration to greatness. It takes 10,000 hours to be amazing, according to the Malcolm Gladwell book Outliers: The Story of Success. So you have to cheat by multi-tasking and focusing on your strengths.

4) Participate in deliberate practice. Find ways to add games and incentives to get towards small, completed goals together. This means kicking ass in less than 1000 hours. Create situations like 48 hour film festivals, where filmmakers have to walk away with a completed film in 48 hours.

5) Make the right things easy and the wrong things hard. Put things that need your attention front and center. It's not in the corner because you don't use it, you don't use it because it's in the corner.

6) Get better gear, and offer it to your users. Money spent on new and better equipment that helps you kick ass in a major way is always worth the money. If you work on a computer all day, it has been proven: More monitors will help you see more pixels and will aid your productivity.

7) Be clueless. What would it be like if you didn't know how it was supposed to be? Play dumb.

8) Participate in total immersion jams. Meet regularly with other people who do what you do and share practices. The frequency of how much you do it always affects how well you learn.

9) Don't make a better X, make a better user of X.

10) Decide what movie your users are in. And find out what movie they'd rather be in. Include all the characters, the heroes and mentors and the villains. And don't forget the soundtrack.

11) Don't ask your users. If you want incremental improvements ask your users. If you want to make breakthroughs, ignore everybody. And ask other people's (ahem, the competition's) users.

12) Be brave. Don't shy away from things that are difficult and challenging for your users, or tasks that reward them for thinking.

13) Don't ignore things that people say are dead. Dead industries are sometimes the best places to look for new ideas.

14) Use a stereo EQ as a model for your business. Adjust the sliders to create market differentiation, but don't forget to create new sliders. She brings another SXSW legend, bubbly Gary Vaynerchuk of Wine Library TV onstage to illustrate this point, whose highly-entertaining internet wine show added sliders of Accessibility and Enthusiasm to the wine industry, and took away the sliders of Elitism and Stodginess.

15) Don’t mistake narrow for shallow. She points at hyper-focused blogs like Passive Aggressive Notes and the "Blog" of "Unnecessary" Quotation Marks as mastering a very tiny sliver of the internet.

16) Be amazed. It's not easy in this economic climate. She plays a clip of comic Louis CK appearing on Conan, which got the entire audience roaring. Give it a watch if you've forgotten to be amazed today.

Found at Fast Company

2019 technology from Microsoft

<a href="http://video.msn.com/?mkt=en-GB&playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&showPlaylist=true&from=shared" target="_new" title="Future Vision Montage">Video: Future Vision Montage</a>
This video, shown at the Wharton Business Technology Conference, gives some insight into "what Microsoft thinks the world may look like a decade from now, in 2019."

Clearly, most of the products featured in this video are merely concepts, they do show that Microsoft has a vision for the next decade.