Thursday, June 23, 2011

J.K. Rowling Announces Pottermore coming in October

This morning, June 23rd, "Potter" creator J.K. Rowling made an official announcement about the mysterious "Pottermore" website she introduced last week.

The site will deliver a free, online reading experience including, according to a press release, "extensive new material about the characters, places and objects in the much-loved stories" and a digital capability in which "the storyline will be brought to life with sumptuous newly commissioned illustrations and interactive 'Moments' through which you can navigate."

"[It's] a way I can be creative in a medium that didn't exist when I started the books back in 1990," Rowling told reporters during the press conference.

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