Tuesday, June 13, 2006

Amazon, Plastic Logic and the end of e-Books

From The Cambridge Evening News
Amazon, the world's biggest bookseller, is in talks with Cambridge company, Plastic Logic, about the end of books as we know them.

Plastic Logic has come up with the ultimate in e-books, overcoming the problem of reading an inflexible page on a screen - something which was never going to usurp the traditional book.

News of the Amazon/Plastic Logic link was given to a Cambridge audience on Thursday night when Hermann Hauser delivered the RSA Lecture at Magdalene College.

His theme was: "What makes a good entrepreneur" and one of Cambridge's hottest entrepreneurial endeavours at the moment is Plastic Logic, which is making microchips cheap as chips by printing them with plastic ink as opposed to etching in silicon.

"The reason why Amazon doesn't sell e-books at the moment is because people don't like reading on a screen, but now they can curl up with an e-book," Dr Hauser said.

This past week, Plastic Logic has been showing off its new product concepts at a trade show in San Francisco, under the heading 'Life is Flexible'.

All the concepts incorporate PL's radical new flexible display technology, and, in the company's words: "They illustrate the inevitable transformation we will see in everyday products as a result of plastic electronics over the next decade."

More at the link.

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