BMW Book Lets Fans Read While Driving

BMW Group is celebrating its 40 years of global cultural engagement efforts with the launch of a limited-edition branded book called “Culture.” The book, a joint project between the automaker and graphic designer Stefan Sagmeister, consists of photos that present the history of BMW’s corporate cultural and sponsorship efforts. The back of the book also doubles as a small remote-control car motor that lets readers “drive” the book.

BMW will only be producing and distributing 1,488 copies of Culture, with every copy numbered, emphasizing its rarity and exclusivity.

Via psfk.