Video of Philips roll-up screen for e-reader

From: gizmodo

You've heard of e-ink devices, like the Sony Librie, or e-reader, or whatever. But you've never seen a real working prototype of an electronic reader based on a flexible e-paper, that rolls up like a scroll. And you've never seen a video of said device being explained by a Norwegian named Hans to an Austrailian guy named Max...Mad Max. Whatever, I don't care what his real name is. What we care about is the prototype's 5-inch screen that runs at 320 by 240 pixels. The screen, by E-Ink corporation, only uses power to change states, so battery life is measured in page turns. Video below demos the device.