B&N CEO: "Best sellers represent less than 5 percent of our sales."

From The Book Standard

In a Q&A with the New York Times on Saturday, Barnes & Noble chief executive Stephen Riggio was bullish on the state of publishing and book-retail industries, saying: "It's a stable business and it's resilient in the face of competition for people's time from TV, Internet and video games."

"It's a good time to be in the book business," Riggio told Times reporter Ken Jaworowski. The heaviest book buyers are over 40 years old and that's the fastest-growing segment of the population. Education is booming in America. More Americans are earning college degrees. And there's a post-9/11 baby boomlet that is good for sales of children's books.

Best sellers represent less than 5 percent of our sales.