Article about Amazon secretly funding a "start up," 43 Things,which specifically asks users to share personal information. This is at Salon.com, so if you're not a subscriber you may need to view a brief commercial before it'll let you see the full text. "Why does the Web's biggest retailer want you to confide your hopes, dreams and aspirations to a Web site called 43 Things? It's not telling."
http://www.salon.com/tech/feature/2005/02/08/43/index.html
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